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Introduction: Apple’s Awe-Dropping Event
Apple has once again captured the tech world’s attention with its “awe-dropping” Event on September 9, 2025. This year’s launch included the ultra-thin iphone Air, the new iphone 17 lineup, Airpods pro 3, and upgraded apple watch series 11, ultra 3, and se 3. For UAE users, apple also confirmed prices and availability, making it the perfect time to plan an upgrade.
iphone Air: ultra-thin and powerful

The iphone Air stile the show with its sleek 5.6 mm titanium design and lightweight 165 g body. It comes with a 6.3–6.5-inch promotion display with 120hz refresh rate and peak brightness of 3,000 nits.
power by the A19 pro chip and n1 connectivity chip, it support’s wi-fi 7, Bluetooth 6, and thread. Photography enthusiasts will enjoy dual 48 mp rear cameras and an 18 pm center stage front camera, capable of simultaneous front and back video recording.
battery has impressive , offering 27 hours of video playback, expandable to 40 hours with new magsafe battery accessory.
UAE price: AED 4,172 |
Pre-order: September 12 |
available: September 19 |
iphone 17 & iphone 17 pro / pro max

the iphone 17 base model features a 6.3-inch OLED display with 120hz promotion and is powered by the A19 chip, offering up to 30 hours of video playback.
the iphone 17 pro and pro max push boundaries with Apple’s largest battery ever, advanced camera systems, and storage options up to 2tb on the pro max. These upgrades make them perfect for photography enthusiasts and power users.
UAE prices:
• iphone 17: AED 3,755
• iphone 17 pro: AED 5,633
• iphone 17 pro max: AED 6,999
Airpods pro 3: smarter and Health-focused

the new Airpods pro 3 bring industry-leading active noise cancellation, a built-in heart rate sensor, and live translation features, they are ip57 water and dust resistant, making them perfect for workouts and outdoor use.
Global price: $249 (AED–915) pricing expected in a similar range
Apple Watch Series 11, SE 3, and ultra 3

apple also refreshed it’s smartwatch lineup with a focus on health, durability, and connectivity.
• apple watch series 11, is apple’s slimmest watch yet, offering new tools like hypertension detection, improved sleep tracking, and full 5g support. Starting from $399 ( aed–1,465)
• apple watch se 3, now comes with the S10 chip, an always-on display, and features like sleep apnea detection–all at an affordable entry prices of $249 ( aed–915).
• apple watch ultra 3, aimed at adventure seekers, includes a bigger ltpo3 display, satellite texting, a stronger titanium frame, and up to 42 hours of battery life. Pricing starts at $799 ( AED–2,935).
ios 26 “Liquid Glass” update
alongside the new devices, apple confirmed the rollout of iOS 26 on September 15. This update introduces a refreshed visual design with smoother animations and performance boosts. UAE users with existing iphones will get access to the new features before the new iphone lineup officially launches.
Final Thoughts
apple’S 2025 event was nothing short of groundbreaking. From the slim and futuristic iphone Air to the powerful iphone 17 pro max, the brand continues to raise the bar. Add in the smarter Airpods pro 3 and health-focused apple watch series 11, and it’s clear apple is building an ecosystem that blends design, health, and connectivity seamlessly.
For customer in the UAE, apple has already confirmed price and release dates, ensuring fans won’t have to wait long to experience the latest innovation or just ready for an upgrade, the new lineup promises something for everyone.
::You can watch here Apple event (announcement)
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